Hi, I’m Magali Charmot Aka Mag
A champion of creativity, authenticity, and human agency. Seeking an in-house brand marketing role in a company that’s defining the new and the next.
Brand Strategy Executive with 15+ years of experience driving growth and leading effective cross-functional teams on Fortune 500 brands.
A collaborative and dynamic leader who combines vision with execution: a doer who makes things happen.
A background at the intersection of technology, commerce, culture, and community and a career spent on the agency side.
Bringing a full-stack brand and integrated marketing approach delivering multi-million dollar programs that integrate business impact with cultural resonance, with expertise in:
—Research, Insights, Ethnographies
—Strategic planning
—Workshop facilitation
—Creative brand building
—Community-Led Marketing
—Operations and budgeting
—Team management
—Cross-channel execution
—Data reporting
Bilingual (FR/US) dual citizen with a global perspective.
Open to full time and freelance roles in-house or agency side.
Based in the San Francisco Bay Area.
Find me on LinkedIn
Email me at meetmagcha@gmail.com
Recent Experience
Argonaut | 2023-2024
- Built, led, and resourced a multi-functional strategy team across brand, creative, and performance marketing.
- Helped secure $5M+ of new business in the first year.
- Directed strategic vision and growth planning sessions for complex matrix organizations, aligning key stakeholders around business goals, advising on multi-million budgets.
- Directed full-funnel marketing campaigns, engaging and targeting audiences across paid, earned, and owned channels for brands like Cricket Wireless to drive gross adds (i.e. subscriptions).
Imprint Projects | 2019-2023
- Managed the SF office, leading a multi-functional team of 20+ people fostering a high-performance and inclusive team culture.
- Spearheaded and scaled global BtoBtoC community-led marketing programs for SaaS clients like Eventbrite and Spotify - contributing to awards such as The “Brand Activation of The Year” and “Experience Agency of the Year” (2021).
- Developed and produced global community activations, creator acquisition campaigns, content, and creator summits that tripled participants’ success on Eventbrite’s SaaS platform, which translated to a 79% increase in product usage, and 28% ticket sales increase within the first year of the program.
Education
Generative AI program: Technology, Business, and Society (2024)
Academy of Art University | Master of Fine Art
Creative Strategy
San Jose State University | Bachelor of Science
Advertising