Hi, I’m Magali Charmot Aka Mag

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Projects → Amazon Studios



Amazon Studios: All-In, The fight for democracy Launch.
CHALLENGE
During my time as Head of Strategy at Imprint Projects, we launched a documentary film starring Stacey Abrams, focused on the history of voter suppression. We needed to bring awareness to the film and the cause behind it.

APPROACH
We set out to create a movement, driving momentum around the film and the fight for voting rights. Our national campaign featured artist-commissioned artwork on posters, digital, and OOH. We planned and executed the program in mere weeks. 5 tour buses were sent to 55 locations in 18 states for voter registration events and film screenings,

RESULTS
  • The campaign garnered over 300M impressions. 
  • It generated over $1.3M in Earned Media Value.
  • This campaign was awarded Best Brand Activation as Part of an Integrated Campaign of the Year - 2021 by The Drum, we were awarded Best Experience Agency of the Year - 2021 by The Drum.